Getting your page on first page of Google is not hard. But you will need to do proper search engine optimization and it will take considerable time too. Getting found your website easily on search depends on page ranking. Google regularly updates its algorithms and procedures to evaluate page ranking. Depend on the page ranking your page comes on search engine.  So how to increase your page ranking? Here are tips to do effective search engine optimization for your page.

1.High quality, Unique and Fresh Content

First and the most important is your site content. For being in top ranking writing the great and unique content is very much required .Having duplicate content decreases your site ranking and also If your content is not good, users won’t stick to your site and ranking will fall down gradually.
Your site should have regular updated content. Google encourages the fresh content. So your content should update regularly. You should also add new content to your website regularly, as adding new pages to your website may give higher freshness rank.

2.Keyword Research

Choosing keyword wisely is very much important. For Search Engine optimization and pay per click , right keywords for your content is very important .For this you should do the keyword research and can use following tools for it.

  1. Google Adword's Keyword Tool
  2. Wordtracker

3.Link Building

Link building is basically ,getting other pages to link to your website pages. Link building is important for getting your site to top. As Google rank those pages higher for which there are high number of  other trusted pages pointing to your site pages .One important factor is that your link should pointed by trusted sites only.As only trusted sites points to trusted sites and spam sites point to spam sites. Here are the ways you can do link building.

Submit to Directories-You can submit your links to website directories like Dmoz, Yahoo directory etc.

Social Bookmarking-It is very effective method these days. As by sharing your site links in social sites brings high traffic to your site. Some social bookmarking sites are

  1. Facebook
  2. Twitter
  3. Google plus
  4. Digg
  5. StumbleUpon
  6. Pinterest
  7. Reddit
  8. Delicious
  9. Technorati
  10. Buzzfeed


Link Exchange: You can exchange your links with other high rated pages. By this you can get backlinks from others.  Which will help to increase your page rank.

Commenting and taking part in discussion in other blogs-Involving in Forums discussion and commenting on other blogs gives you opportunity to get the backlinks to your site. In comments you can refer your site link .But you should not comment just in one line. You should properly take part in discussions  and also you should provide your site links in anchor text form.

4.Don’t use Illegal tactics
Google is very smart .So using illegal tactics to bring your site at top will be detected easily by Google and your page will not remain in top for long time.

5.Create Sitemaps

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. sitemap helps getting search engine spiders to follow your page links and easily crawl your entire site. Hence each page will be indexed by search engines. By indexing all your pages in search engine database makes your site more likely to come up in the search engine results when a user performs a search query.